What is Search Engine Optimization (SEO)?
As defined in Wikipedia Search Engine Optimization or SEO is “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users…”
Simplifying the Wikipedia's definition: the techniques applied to improve the website’s visibility in search engines like Google when a user is searching for a term (keyword) related to your business. Simply said, you are accessible using search engines if important terms (keywords) related to your business is looked upon by your targeted audiences.
Why do companies/businesses need SEO in the first place?
Hopefully, by now, you might know in brief what the SEO is! Now let’s take this example to understand why do you need SEO or how can SEO be helpful for businesses.
Suppose we have a startup plan in mind and have already developed our website. The next step after website development is to get it in front of people who are looking for services/products which you are offering else there won’t be any profit.
This is where SEO comes into the picture. SEO helps in identifying the words/terms(keywords) used by your targeted audience (people who want your services/products).
Then after you have the list of keywords that are suitable for your business, we go ahead and optimize (here you come into the picture) the website and get in front of the audience. More audience more leads and more money for the business.
Time for some myth buster:-
Very less to no technical skills are required to be good at SEO You don’t need to know HTML coding in detail
To be successful in this field you should have the following qualities:
Combination of Hard worker + Smart worker
Capable enough to express your idea
Willing to take a challenge and give your 100%
How will this SEO course help you?
SEO training in Rohini Delhi at Digital Course Rohini Delhi Institute begins with an introduction to the internet which means you’re not required to have the knowledge of the internet prior to joining the course.
The basics of a website and how to do search engine work is covered in brief to help you understand what are we going to learn in the next few days.
Search Engine Optimization SEO Training Course in Rohini Delhi
Course Duration: 4 Weeks (40 Hours Max)
Course Fees: Rs 11,000/-
Monday to Friday: 8 am to 10:15 am
Saturday & Sunday: 10.30 am to 8:30 pm
CURRICULUM DETAILS (Search Engine Optimization Training Course Content
SEO Course content
The Basics
What is a Search Engine?
How does it work?
What is a website or a blog?
Introducing the term ‘keyword’
Core SEO
Introduction to the heart of SEO - Keyword Research
How does keyword research help you?
What is On page Optimization SEO?
Meta tags Optimization
Title
Description
Heading Tags Optimization
Image Name and Alt tags
Keyword prominence and density
Using bold and italics to optimize
Content Optimization with TF IDF
URL restructuring
Proper handling of old URLs
Redirects and header status codes
what is Sitemap & its importance
Other files that affect SEO (access, robots, etc)
Canonicalization
Introduction to Google webmaster tools
Introduction to Google Analytics
How does keyword research help you?
What is On page Optimization SEO?
Meta tags Optimization
Title
Description
Heading Tags Optimization
Image Name and Alt tags
Keyword prominence and density
Using bold and italics to optimize
Content Optimization with TF IDF
URL restructuring
Proper handling of old URLs
Redirects and header status codes
what is Sitemap & its importance
Other files that affect SEO (access, robots, etc)
Canonicalization
Introduction to Google webmaster tools
Introduction to Google Analytics
Read Also:- Best SEO Training Institute in Rohini Delhi
Other Stuff what SEO’s should know:
Understanding Tools like Moz, ahref, Alexa and other tools
What is Page Rank? DA and Trust Flow?
Google Updates
Freshness Update
EMD Update
What is the Panda update?
What is Penguin update?
What is Pegion update
What is HummingBird update?
Sitelinks
Reporting & Presentations
Google Analytics Implementation
Admin settings in Google Analytics
What is Metric and Dimension in Google Analytics
Basic Reports present in GA
Drawing custom reports
Setting Goals and Funnels in Google Analytics
Specialized tracking implementations
E-commerce Tracking in GA
Email Tracking in GA
Offpage SEO
What is the importance of Off-page SEO?
What is Link Building?
Various methods of link building
Guest Blogging
Social Bookmarking
Press Release
Forum & QnA Participation
One way Directory
Classifieds
Other Outdated methods, that few companies still do
Directory Submission
Article Submission
For More Information
Digital Marketing Saga
Address:- G-8/64, Pocket 2, 2nd Floor , Sector 16, Rohini, Delhi, 110089
Digital Marketing Saga
Address:- G-8/64, Pocket 2, 2nd Floor , Sector 16, Rohini, Delhi, 110089
I hope this article helped you know about SEO Course thank you very much for visiting us
